On Wednesday morning, the NCAA announced that its Board of Governors — the association’s highest governing body — expressed support for rule changes that would allow college athletes to be compensated for their name, image and likeness.
The Board of Governors met on the issue this week and agreed that athletes should be allowed to receive compensation for third-party endorsements “both related and separate from athletics.” Additionally, athletes would be permitted to receive payment for other opportunities “such as social media, businesses they have started and personal appearances.”
Within these endorsements, student-athletes would be permitted to identify themselves by sport and school. However, the use of conference and school logos or trademarks would not be allowed as the NCAA wants to make it clear that its athletes would not be paid by a university or college for endorsement opportunities. Athletes would be paid by a third party and there is no cap to how much an athlete can be paid.
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