According to Nielsen and Adobe Analytics, Kansas City’s 25-22 overtime victory over San Francisco on Sunday night averaged 123.4 million viewers across television and streaming platforms. That shattered last year’s mark of 115.1 million for Kansas City’s last-play victory over Philadelphia and is a 7% increase.
The game was televised by CBS, Nickelodeon, and Univision and streamed on Paramount+ as well as the NFL’s digital platforms.
Nielsen also said a record 202.4 million watched at least part of the game across all networks, a 10% jump over last year’s figure of 183.6 million.
The NFL playoffs averaged 38.5 million viewers the first three weekends, a 9% increase over last year.
That followed a regular season that averaged 17.9 million, tied for the second highest since averages were first tracked in 1995.
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